Fundamentals of Sport Marketing

Fundamentals of Sport Marketing has long been the premier textbook in its field, and this updated, expanded fourth edition once again delivers superior content for aspiring sport marketers. As the most contemporary, comprehensive text of its kind, Fundamentals of Sport Marketing, 4th Edition, is a must-have resource for current data, trends, and concepts critical to success in the ever-changing world of sport.

Fundamentals of Sport Marketing 4th Edition is written by Brenda G. Pitts; David K. Stotlar and published by Fitness Information Technology. The Digital and eTextbook ISBNs for Fundamentals of Sport Marketing are 9781935412632 and the print ISBNs are 9781935412403, 193541240X.