Airline Marketing and Management

Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today’s airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. It features new material on

Additional ISBNs: 9781409401476, 1409401472, 9781409486688, 1409486680