M: Marketing

Value-Added Every Time. Grewal’s value-based approach emphasizes that even the best products and services will go unsold if marketers cannot communicate their value. M: Marketing is the most concise impactful approach to Principles of Marketing on the market with tightly integrated topics that explore both marketing fundamentals and new influencers all in an engaging format that allows for easy classroom and assignment management. A robust suite of instructor resources and regularly updated Grewal/Levy author blog provide a steady stream of current fresh ideas for the classroom. Grewal/Levy’s M: Marketing 6th edition is available through McGraw-Hill Connect® a subscription-based learning service accessible online through personal computer or tablet.

Additional ISBNs: 1259924033, 1260158039, 1260549089, 9781259924033, 9781260158038, 9781260549089, 126015808X, 126050199X, 9781260158083, 9781260501995

M: Marketing 6th Edition is written by Dhruv Grewal and published by McGraw-Hill Higher Education. The Digital and eTextbook ISBNs for M: Marketing are 9781260158083, 126015808X and the print ISBNs are 9781259924033, 1259924033