Strategic Communication in Business and the Professions

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Strategic Communication discusses the four essential elements of effective communication – setting goals, knowing the audience, mastering skills, and managing anxiety. For the successful communicator this book provides the both framework and the necessary tools. This edition helps the reader address the current challenges of communication within the realm of business. The updated examples provide an increased focus on the balance between technology and communication, the new forms of communication technology; in addition to the integration of new research in the area of business communication, management, interpersonal and group communication. Strategic Communication prepares readers for the business world of today.

Additional ISBNs: 9780134011684, 0134011686, 9780134011394, 0134011392