Strategic Communication in Business and the Professions

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Strategic Communication in Business and the Professions employs four essential elements of effective communicationsetting goals, knowing the audience, mastering skills, and managing anxietyboth as a framework for learning and as the necessary tools to be a successful communicator. Emphasizing the implications of cutting-edge technology to communication, the authors prepare introductory business and professional communication students for the business world of today.

Additional ISBNs: 9780134011684, 0134011686, 9780134011400, 0134011406