The Digital Marketing Handbook

Written to help marketers — from the Fortune 1000 and SMBs to small business owners and solopreneurs — turn their websites from cost centers into profit centers, iThe Digital Marketing Handbook/i teaches a proven model and process for turning websites from mere online billboards to assets that generate a steady stream of clicks, conversion, leads, opt-ins, and orders.nnWhether you are a pure e-commerce business, brick-and-mortar, or hybrid, after reading this book, readers will be able to:nliConvert your website from a cost center to a profit centernliAvoid the most common Internet marketing mistakes that cause people to fail onlinenliStart and run a successful Internet business out of their home either in their spare time or full-timenliSave thousands of dollars on the launch and operation of their Internet marketing businessnliCreate or source a line of profitable products that can be sold onlinenliBuild a large and responsive opt-in email listnliMaster Google Ad Words, Facebook advertising, and dozens of other traffic-generating tacticsnliProduce brand awareness and generate leads with Snapchat, Instagram, Periscope, Meerkat, Pinterest, and other social medianliMaximize their open rates, click-through rates, conversions, and salesnliStart generating sales online within the next 90 daysnliOwn dozens of profit-making websites

Additional ISBNs: 9781613083819, 1613083815