Trust or Consequences

The recent rash of corporate scandalsand the ensuing financial ruin of companies and their stockholders — proves that even the bluest of blue chip businesses cannot bank on the blind faith of consumers and investors. More than ever, corporations must rebuild, restore, and strengthen bonds of trust. Al Golin has helped create trust strategies for global business leaders including The Walt Disney Company, Hewlett-Packard, McDonalds, Toyota, Owens-Corning, and many others. Trust or Consequences shows what makes such strategies work, and reveals the eye-opening results of a survey of over 700 business professionals. This essential book reveals how to:* create an effective trust strategy* determine the impact of trust issues on stakeholders* assess trust-building performance and calculate the difficulty of restoring trust* create a

Additional ISBNs: 9780814473887, 0814473881, 9780814427453, 0814427456