This well-respected textbook offers a proven approach that consistently garners student praise and faculty approval. Initially inspired by his dissatisfaction with out-of-date information systems textbooks, John Gallaugher set out to create a textbook that was as engaging and current as the best popular press tech articles. In addition to being updated annually, the book conveys durable knowledge about how business systems can enhance employees effectiveness, contribute to a companys efficiency, and add to a firms overall value.Information Systems: A Managers Guide to Harnessing Technologyalso features a wealth of cases based on contemporary companies that engages students and excites them about the increasingly important role of tech plays in professional and corporate success..
Additional ISBNs: 9781453394045, 1453394044, 9781453394052, 1453394052


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